A strong marketing strategy is key to increasing sales and achieving a sustainable competitive advantage in China. Effective marketing is as much about knowing your customer as it is about your product. So, when you are ready to introduce your products to new customers in the Chinese market it is critical to build a solid foundation for marketing success.
A strong marketing strategy is comprehensive.
It starts with a thoughtful analysis of your company’s marketing objectives – in terms of sales, brand recognition, market penetration, and even new product development based on customer feedback. Next, your marketing strategy becomes a roadmap for your firm’s move into the Chinese market. It is time to formulate a step by step strategy based on your company’s goals, your resources, and your affinity of the Chinese market. Lastly, a successful marketing strategy is about iterative design and refinement. When your campaign in China is complete, whatever the outcome, it will be time for thoughtful analysis of what went right and what went wrong, allowing your firm to move forward and reach new heights in the Chinese market.
Know Your Customer
The perception of your Chinese customers (not your products) will determine the success of your campaign. Whether you are selling to consumers or to businesses, putting time and energy in better understanding the Chinese mindset is never a bad investment. Especially when entering a foreign market for the first time, you should build a marketing strategy that incorporates input from on-the-ground experts to make the most of your marketing dollars.
Know Your Plan
A robust marketing strategy always includes a marketing campaign — a timeline of events and milestones, from pre-planning and production, through execution, and on to after-action reporting and analytics. You will want to know from the start what your plan is, including how parallel elements integrate with one another, and how subsequent media events build on one another to drive your brand forward.
3 Keys To Effective Execution
A well-executed marketing strategy for China is about building trust. You know what you want to say with your marketing campaign. Make sure you can say it in a way that is genuine and credible to the Chinese audience.
Localize Your Advantage
Thousands of new brands and businesses are establishing themselves in the Chinese market every week. Stand-out from the crowd by crafting a unique message based on your value proposition, China-style.
Focus on your target consumer. Focus on your product’s key differentiator. Focus on the fundamental value of your brand. Stay focused on marketing fundamentals goes a long way, regardless of location.
Are your marketing goals appropriate for the Chinese market? We’ll make sure they are.
Choose a defining theme for your marketing campaign that leads your company to success.
Tools & Channels
Let us pick the right tools and use the right channels to connect with your target customers.
All the Nitty Gritty
A complete plan: customer identification, demographic targeting, competitor analysis, etc. Let us take care of the details.