Market Expansion into Chinese Niches
The client is an e-commerce company, which sells organic supplements that assists in quitting smoking. The client wanted to expand into the Chinese market, and sought a Chinese partner for its PPC (paid advertising) program. At the recommendation of another client, Shoo-In Media was brought onboard to manage the overall program.
Shoo-In Media conducted market research (using deep web analytics) and used the results to create an initial list of keywords and ad copies for Baidu PPC. With continuous iterations over 8 weeks, the PPC campaigns achieved a ROI of 430%. The client has retained Shoo-In Media for long-term collaboration.