Developing Meaningful B2B Connections
The client is a fashion retailer that sells high-quality fashion goods. With a strong presence in Canada and the US, the client wanted to explore the Chinese market. The client wanted to co-promote their offerings via partnership channels in social media, in an effort to build relationships for long-term collaboration.
Shoo-In Media provided the initial blueprint for business outreach to specific social media groups on WeChat, Weibo, and Zhihu. Based on positive responses, this effort was expanded to online groups. From this campaign, the client built a following of 3,000 within 2 months and signed with 13 groups (with minimum of 10,000 followers) as partnership channels.